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All blog articles

All blog articles articles

All blog articles
Jul 18, 2025
July 7 was the biggest shopping day of the summer

Discover how DTC brands outpaced Amazon by driving demand before Prime Day.

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Jul 17, 2025
How to use Klaviyo AI this BFCM

Streamline your holiday season with time-saving AI features that generate flows and segments, optimize forms, and get campaigns to the right person at the right time.

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Jul 17, 2025
Look at what's shaping shopper behavior

Learn about shifting shopper behavior with Klaviyo’s Consumer Pulse — weekly insights to help brands adapt, personalize, and grow in uncertain times.

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Jul 16, 2025
Grow your lists for BFCM

Discover how to use web forms and pop up forms to grow email and SMS lists before BFCM. Get tips, formats, and compliance strategies. Start now with Klaviyo.

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Jul 15, 2025
Meet your new AI shopping assistant

Transform your customers’ shopping experiences with Klaviyo’s Conversational AI Agent, now in public beta. Built to engage, guide, and convert, Klaviyo’s AI shopping assistant unifies the consumer experience for marketing and service.

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Jul 11, 2025
Marketing to Gen Z: what brands need to know

Learn how to market to Gen Z with actionable and timely insights from Klaviyo’s CMO, Jamie Domenici.

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Jul 10, 2025
Enhance retention with data

Learn how to use Klaviyo data to improve personalization, enhance customer journeys, and boost engagement for long-term retention.

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Jul 10, 2025
Omnichannel vs multi-channel

Learn the difference between omnichannel and multi-channel marketing and why unified, personalized experiences drive loyalty and long-term growth.

Use Marketing Analytics to level up your BFCM strategy

Discover 6 data-driven ways to use Klaviyo Marketing Analytics to boost BFCM performance, personalize campaigns, and drive long-term customer retention.